Quite simply, coaching is about getting the very best out of someone and enabling them to make decisions that will improve their life. Coaches are hired for very different reasons. Reasons that could include wanting to climb the career ladder faster and feel more fulfilled at work; improving relationships with family and partners; learning parenting skills that benefit both the child and parent; gaining a spiritual meaning to life or a desire to “sort out one’s life”.

The profession is growing and coaching is becoming more and more acknowledged. People are realizing just how effective coaching is. It’s a relatively new profession too – and it’s not to be confused with psychology, counseling or therapy, (which we will look at later in this module). The big difference between coaching and these professions is that you won’t have the answers. A coach’s job is not to go over old ground, be past-oriented or force-feed information, but to work with clients and get them to find the answers themselves. The motivation comes from working with coaches who are themselves wanting to find the answers to their own problems, they want to understand their own barriers to living the life they want, or to changing some of their behaviors.

Coaching is a unique way of developing people. The results come from the recognition of clients who are helped to reach their full potential and the satisfaction they gain through this approach.

Whatever reason people choose to hire coaches, the first thing you’ll notice from any coaching relationship is that it’s a two-way street.

The coaching relationship is why people become a coach.

People become coaches because it is a two-way partnership that attracts people to coaching. Both the coach and the coachee will benefit from the coaching relationship, as personal development is a huge part of the coaching process, and you will find that you’ll grow excellent coaching and interpersonal skills from the coaching interventions.

Once you engage in this journey be prepared to find out things about yourself, as you are embarking on a constant learning curve. Indeed, becoming a coach means a lifelong quest for your personal excellence. It is this quest that might be your motivation to becoming a coach in the first place.

Helping people discover where they want to go and helping them to get there is a tried and tested method that works and this is why there is now such an increase in the popularity of coaching.

Good coaches are never motivated entirely by money. The very nature of coaching means that it’s a profession that is centered around “making a difference” and helping people. If you become more concerned with how much money you’re making, it can lead to a lack of concern for the client. This will result in the client leaving swiftly.

Coaches share many of the same reasons for entering the profession:

  • They like people and want to bring out the best in them.
  • They want to do something more fulfilling in their lives.
  • They want personal and financial freedom.

Their family, friends, and colleagues previously turned to them for advice and help – they have natural, “people skills”

Coaching is all about helping yourself grow and become more self-aware, at the same time, helping others to overcome problems in their lives.

The majority of coaching is done over the telephone, as many coaches never actually meet their clients – coaching is just as effective over the telephone as it is face-to face. In fact, many clients prefer being coached in this way.

Because of this, it’s convenient for both you and the client and it offers greater flexibility for people with a busy lifestyle:

Outtake from my Life Coaching Course